Objectives
DG SANCO’s mission is to improve quality of life in the European Union through policies, laws and programmes in its three main areas of activity: public health, food safety and consumer rights.
The services to be provided in the framework of this contract are to support DG SANCO’s communication strategy addressed to citizens and stakeholders in the DG’s various areas of competence, with a view to:
- empowering consumers;
- protecting and improving human health;
- ensuring that food is safe and wholesome;
- promoting EU food safety standards worldwide;
- protecting the health of animals and plants;
- promoting the humane treatment of animals
The various tools and actions to be developed upon the contract (information and promotional materials, websites, audiovisual materials, organisation of conferences, exhibitions and other events) should contribute to raising the profile and increasing understanding of Community action in the field of human health, food safety, animal health and welfare and consumer rights.
These tools and actions should also help to strengthen and enrich the dialogue between the Commission, the competent national authorities, the relevant stakeholders, international organisations and the citizens of Europe .
Specific objectives for audio-visual actions
The objective of the actions envisaged is to generate greater interest among Europe’s television channels regarding the European Union’s activities in the fields of human health, food safety, animal health and welfare and consumer rights.
The purpose will be to design and produce reports, documentaries, animated films, promotional clips, video news releases (VNRs) and other audiovisual products to be distributed in various forms (DVD, CD-ROM, websites, web-TV, etc.).
Emakina will also organise media training sessions for SANCO staff.
Description of services to be provided
Audio-visual services & media training
The contract includes the following services:
- Communication advises and strategic assistance
- Identification of target audiences
- Development of products designed for general public specially for internet
- Production of reports, documentaries, videos, VNRs, TV ads, animated films
- Media coverage, drafting, printing and sending out communiqués or press kits for dissemination
- Translation
- Distribution
- Media training of the DG SANCO staff
- Press relations
- Press conference
- Media monitoring
Within the consortium Emakina is in charge of the strategy, the audiovisual tasks, the on-line communication and campaign development.
Project in 2009
An audio-visual presentation of DG SANCO, 5’ video clip
A series of VNR’s (Video news release) on health matters such as the EU’s efforts to fight the H1N1 flu pandemic, rare diseases (cystic fibroses) and HIV.
