Objectives
EUROCONTROL was looking for a flexible and professional solution to send e-cards and newsletters. The e-card solution should allow all employees to send Christmas e-cards via a usable and adapted platform. At the end of the campaign, EUROCONTROL wanted to collect accurate statistics about the quantity of e-cards sent as well as their use by the recipients.
In a second phase, EUROCONTROL wanted a newsletter and mailing platform. The objective was to give EUROCONTROL staff the opportunity to create, manage and send newsletters to a specific target audience. The statistics tool would allow EUROCONTROL to measure the rate of sending and utilization.
EUROCONTROL also used Emakina services, to design an adapted professional flash video player. Emakina deployed a customised streaming solution and home-made flash player plug-in.
Description
One of the core specialities of Emakina is the extended offering of Electronic Direct Marketing solutions or E-DM. Indeed, customers, suppliers, dealers, and partners are all increasingly open to receiving professional electronic information. We use e-mail to distribute colourful, graphically attractive business information like magazines, newsletters, spec sheets, invitations or promotions. We include a high level of interactivity in emails which enhances the user-experience and makes every email a one-to-one communication tool.
Some advantages:
- Decrease the costs of your communication platform
- Short production cycle with professional templates
- Premium graphical design & integration
- Minimal spam problems
- Personal interaction with contacts
- Complete integration with existing communication tools
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