Emakina/Think
Consultancy Services
- strategic planning
- market research
- consumer research & insights
- usability & information architecture
- digital content
- innovation & futuring
- social media strategy
- e-commerce & e-business performance
- community building
Expertise
Managed by Sophie Graillot
Emakina/Think is the consultancy pole of Emakina, which specializes in digital strategy.
When one considers the many challenges companies need to confront in these tumultuous times, let alone the increased amount of choices and channels, but also new and unexpected opportunities, the mission of Emakina/Think is to provide a holistic approach to digital marketing and communication.
We enable companies to crystallize their strategic vision, and to enhance their short and long term digital presence.
We pride ourselves on a fully integrated, multi-disciplinary Team, that offers consultancy and services in four key areas:
- Business strategy to help frame business challenges, define key objectives and shape business models
- Strategic planning to help position a brand in the digital age, and to define and implement the appropriate tactics and media strategies
- Interactive strategies that aim to deliver unique customer experiences. This is achieved with high performance interfaces, that always take into account both business objectives and the point of view of the user
- Content strategy, which plays a key role by bringing to life the positioning of a brand - it’s discourse, tone and manner, and in establishing a long term dialogue with consumers
- Attentio
- Keystone
- InSites
Partners
Every consultant provides a specific skill set to the process, which is mobilized at the appropriate time in the roll out of a mission.
Emakina has always been leading digital trends, innovative ideas and best practice in the digital arena. Leading change is not just an integral part of our mission, it’s part of our DNA
Latest news
And CRM becomes social
Today most companies use Customer Relationship Management programs (CRM). Purpose: to get to know their customers better by getting a broad-spectrum view of the entire cycle of interactions that have already taken place with the various contact points of the company. Centralised in a common database, this information is then fed to the sales and [...]
Crowdsourcing for companies
If you closely follow new technologies, you are bound to have heard of the term Crowdsourcing. This concept, which was invented by two journalists of the magazine Wired, is a new approach through which a company outsources a number of tasks to surfers in order to find the solution to a problem at a lower [...]
The revenge of the structured Web
Let me take you back to the middle of the nineties. At that time, there were two different, competing and radically opposed schools when it came to the future of digital networks. The first school, represented by Compuserve, defended a structured architecture of the web: Compuserve built a closed system with its own nomenclature and [...]
Trends-to-be for 2010 in Gael magazine
In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication. As often, the team of Emakination was consulted, resulting in a page-long interview with Amélie Sainthuile, strategic consultant at Emakina/Think. In the interview, Amélie explains the [...]
From the noosphere to the semantic
At the beginning of the twentieth century, French researcher and philosopher Pierre Teilhard de Chardin (1881-1955) developed the concept of noosphere, which was invented by Vladimir Vernadsk. Wikipedia describes the noosphere as the representation of a thin layer around the earth that would materialise all the consciences of humanity and the capacity of humans to [...]
Is digital the end of possession?
The first part of your life, you were collecting books, CDs, video games, DVDs on your shelves. Tomorrow, these same shelves will be empty, or even absent from your home. You don’t believe me? Let’s have a look at the changes in the cultural and leisure industry… We all know it: the CD is dying [...]
What’s the difference between Twitter and Facebook?
In short, there are two ways to model human relationships in software. An “asymmetric” model is how Twitter currently works. You can “follow” someone else without them following you back. It’s a one-way relationship that may or may not be mutual. Facebook, on the other hand, has always used a “symmetric” model, where each time [...]
Emakina Academy : Interactive Marketing in 2015
How will interactivity manifest itself in the coming years? What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could [...]