Emakina/Social
Social Media Marketing
- Social Media Marketing
- Social Media Seeding
- Social Media Optimisation
- Social Media Monitoring
- Online Customer Intelligence
Expertise
Managed by Sophie Graillot
Every day, hundreds of viral campaigns are launched around the world. However, it is rare for a campaign to take a real hold in social media networks (blogs, forums, social networks) and to sway the opinion leaders or "gate-keepers".
"We know the interruption model is gone and we need to engage with our consumers. We need planners who understand the fundamentals of 21st century media planning as online moves from an information channel to an entertainment one. We need talent that understands how to use technology in an engaging and relevant manner, and for our agency partners to take this up." Alan Rutherford, VP of global media at Unilever
The new Web 2.0 applications are dramatically changing the consumer's behaviour and the way they connect with your brand: blogs, podcasts, social networks, wikis… More than ever, the consumer is in control and can make his/her voice heard. Our experts can help you face the new challenges, threats and opportunities offered by Web 2.0.
Emakina has a long experience in buzz marketing and viral campaigns for prestigious brands like Volkswagen, Coca-Cola or Proximus. We imagine the creative concept of your campaign, we produce the material, we launch the word of mouth effect and, ultimately, we deliver valuable results which are more than just a rumor.
Not afraid of being infected by this new way of reaching today's consumer? Contact us for an injection that will boost your business.
- Attentio
- InSites
- Go Viral
Partners
Emakina/Social is a competence centre that can mobilise its network of pan-European influencers to activate the "word of mouth effect", enhance your notoriety in social media and ensure that your campaign is the latest success that everyone is talking about on the web.
Electronic Arts, Coca-Cola, Pfizer, Audi and the European Commission have already worked with Emakina/Social to create a social buzz in their campaigns.
Latest news
Emakina Academy #11 : boost your campaigns with PR 2.0
Blogs, wikis, podcasting, social networks… Social media are completely changing the way marketeers and PR practitioners used to work in the past. In the new digital era, mainstream media are no longer the only gatekeepers to audience: consumers have more power than ever to access information, produce content and share opinions with their peers. In [...]
Wanna blog for a living ?
If you live in Belgium you definitely should attend this Brussels’ chapter fifth edition of Yulbiz, an occasional gathering for professional bloggers, this saturday september 20th from 4PM to 8PM at this new trendy place for digital art, iMal, located 30 Quai des Charbonnages, 1080 Brussels. It is organised by Vinch, one of Belgium’ most [...]
Facebook Developers Garage
Our new developer Loïc is trying to organize the first Facebook Developers Garage in Belgium. Check out the poll on Doodle if you want to join this event. There’s also an official group… on Facebook, obviously. Speaking of Facebook, we’re working on some exciting campaigns that will use this social network as platform. Stay tuned…
Rendez-Vous.be with a Facebook taste
The B. On The Net team keeps on adding cool things on Rendez-Vous.be. If you’re registered on this dating website, your profile now tracks all the activity of people in your network. You can see, for instance, who started a new topic or participated to a conversation in the forums, who modified his/her profile, who [...]
Add Robert and Raymonde to your friends on Facebook
Well, the Bidochon are learning how to use the Web at a blind pace. Now, you can even add Robert and Raymonde as friends on your Facebook profile.