Emakina/Perform
Web Analytics and Search Engine Marketing
- Web Analytics
- Search Engine Marketing
- ROI measurement
Expertise
Managed by Anja Capelle
@ The Reference
Created jointly by Emakina and The Reference agencies, Emakina/Perform is a group specialising in Search Engine Marketing and Web Analytics. This department offers the services of 10 certified specialists including developers, business analysts, market intelligence and interactive marketing consultants.
Emakina/Perform provides a wide range of services that enable you to evaluate and optimise your ROI in new media: the management of key word campaigns, measurement of visitors, creation of personalised reports and website optimisation in order to achieve the best results in search engines. Thanks to this combination of skills, Emakina/Perform can help you to manage the complete consumer cycle, from the first visit to your website to making a purchase to subscribing to your newsletter. The Emakina/Perform team shares its expertise with clients in an open and transparent way (no “black box” in the service provided to the client) in order to pass on their knowledge and stimulate further growth.
Several international clients including KBC, Truvo, Bekaert and Truvo have already chosen Emakina/Perform as partner.
More specifically, Emakina/Perform focuses on providing three types of service: Search Engine Optimisation (SEO), Search Engine Advertising (SEA) and Web Analytics (audience measuring).
Search Engine Optimisation (SEO)
In order to evaluate the relevance of a particular web page, search engines use a variety of criteria - some technical, (such as the structure of HTML code, or the arborescence of the site), and some semantic (such as the choice of good key-words). In this regard, Emakina/Perform optimises your website so as to achieve the highest possible ranking in the results of “natural” searches performed by search engines (the left-hand column of a Google search page). The ultimate result: more traffic to your website thanks to more effective placement of specific key-words associated with your business.
Search Engine Advertising (SEA)
In addition to SEO, Emakina/Perform also carries out Search Engine Advertising, which involves purchasing sponsored links that will appear on the results pages of searches performed by search engines (the right-hand column of a Google search page). The revenue model is pay-per-click : each time an internet user clicks on a sponsored link, the advertiser pays a fee, which has been determined according to a bidding system. The return on investment is thus absolutely clear : the greater your investment in sponsored links, the greater the increase in traffic to your website. Moreover, these sponsored links will only appear on the results pages of searches that include key-words that you yourself have already selected. The result is an exceptionally well-targeted and high-quality stream of traffic to your website. Emakina/Perform can help you to implement an SEA campaign that will make the most effective use of your advertising budget for maximum possible return on investment.
Web Analytics (audience measurement)
After visitors have arrived at your site, it is possible to track their habits : What do they do? Which sections to they visit? What percentage of visitors subscribe to your newsletter, or make online purchases? How many pages does the average visitor view? Emakina/Perform can answer these questions for you and help you to optimise your site by using a variety of audience measurement tools (Web Trends, Omniture, Google Analytics...) and by testing panels of users. These methods allow us to get the best out of your online presence, and to respond optimally to the needs and expectations of your clients.
- WebTrends
- Omniture
- NedStat
- Google Analytics
Partners
Digital media means the end of intuition in marketing: brands are now able to monitor everything, anywhere, anytime with an immediate feed-back from consumers. Created as a joint initiative between Emakina and The Reference, Emakina/Perform is a strategic cell who focuses relentlessly on measuring and improving the results of your Internet presence.
Deployed at the European level, this competence centre consists of a team made of ten specialists covering three main areas of expertise: usability, Search Engine Marketing and Web Analytics (audience measurement). Together, these skills produce a range of indicators that provide valuable business insights: traffic, conversion rate, sales, ranking in search engine results… Much more than simply compiling dashboards for the sake of data, Emakina/Perform analyzes your results and delivers relevant recommendations that help you reach your end goal and take the right strategic decision in real time.
Challenge us. And make the most of your interactive budget.
Latest news
New trainings by Emakina/Perform @ The Reference
Do you want to… … optimize your website for search engines yourself? … successfully advertise your products or services with Google Adwords? … interpret visitor statistics and learn how they are the driver for a more successful site? Then Emakina/Perform team @ The Reference has just the thing for you: a series of 5 trainings, all focusing [...]
Nikolaas’ article on Web Analytics Basics
Our colleague Nikolaas Degeyndt from The Reference signed a very interesting article about the “why” and the “how” of Web Analytics in the latest issue of Media Marketing. Check out this paper in French or in Dutch.
Emakina / Perform Training Sessions
Do you want to… …optimize yourself your website for search engines? …successfully advertise your products or services with Google Adwords? …interpret visitor statistics and learn how they are the driver for a more successful site? Then join our six training sessions organised by our new competence center Emakina/Perform.
Emakina and The Reference optimize your interactive marketing
After Emakina / Media, we announce today the launch of Emakina / Perform @ The Reference, a new competence center focusing on Search Engine Marketing and Web Analytics (audience measurement). As the Internet is becoming a mature medium, the creation of this business unit meets the growing demand of our clients for solutions that measure [...]
The Reference @ SEM Forum
Our colleagues of The Reference will deliver a session at the first SEM Forum organized by Best Of Publishing this Friday. Frederik Marain, Senior Business Consultant, will showcase our Search Engine Marketing (SEM) expertise and will explain how we integrate the search engine dimension into a wider marketing approach. More info on www.semforum.be.