Web Analytics and Search Engine Marketing
Managed by: Pieter Van Tendeloo
- Return on Investment
- Web Analytics
- KPI Workshops
- Search Engine Marketing
- Multivariate Testing
- Funnel Tracking
- Conversion Optimisation
- Dash Boarding
- Google Adwords
- Search Engine Friendly
Emakina/Perform ensures you improve the ROI of your online marketing efforts - continuously - to stay ahead of the competition.
It’s all about Return on Investment (ROI). The online world has the clear advantage of being able to measure and optimise your marketing efforts. By taking maximum advantage of new technologies you can rationalise tactical decisions to boost online revenue.
Our solutionThe service offering of Emakina/Perform builds on three pillars of service: online measurement, search engine marketing and conversion optimisation.
We offer expertise on:
- Analytical Data
- Search Engine Marketing
- Optimised Conversions
It’s been almost two and a half years since we started working with Bavaria, the largest independent brewery in the Netherlands, founded in 1719. Since then the Emakina Group has developed the brand’s 59 local websites, serving the public of no less than 49 countries! Soon we’ll simply count the countries for which we did [...]
…and never knew who to ask – is available on the Nuclear Forum website! The debate about the use of nuclear technologies is vital in many democracies including the Belgian one. However, only few citizens are adequately familiar with the omnipresence of nuclear technologies in our daily lives. This created the need for an online [...]
The all-time Belgian classic, published since 1938, is now more than just a comic-strip journal! Emakina joined forces with Dupuis Editions, creating a digital extension of the comic strip in the form of the Spirou.Z mobile app. In doing so, Dupuis is targeting the children of 2013, using their preferred language: the touch screen. The [...]
This is exactly the question, raised by La Chapelle Saint Martin, a luxury hotel and restaurant offering its guests a premium experience, in accordance with the renowned French tradition. Of course, no one could better answer this question than Emakina.FR, the digital-native agency, famous for its French flair. Following its proposal, the agency was assigned [...]
This week, global research firm Forrester launched its two yearly WCM report, titled “WCM for Digital Experiences”, presenting an in depth look at the 10 WCM vendors, identified as the “most significant providers in this field”. As a leading European agency, we are very pleased to see that our partners are doing so well! No surprises at [...]
The Reference, a proud member of the Emakina Group, has recently announced its partnership with TapCrowd, a ‘self-service’ app building platform. The collaboration between the two Ghent-based companies completes the offering of The Reference/Mobile to a 360° mobile agency and supports TapCrowd in the further expansion of its success story. As partners, The Reference/ Mobile will integrate [...]
Forget everything (you thought) you knew about banking, blogging or blogging about banking! We tend to associate banks with old-fashioned websites, offering (some) financial services. Conversely, blogs are supposedly for young trendy people who look for the latest innovations. We thus don’t expect many people to start their day by checking their bank’s blog… Yet one [...]
The extravagant pan-European production of The Spiral might be officially over; but the way in which it redefined public engagement through multiple media is still to be studied and explored! Our latest analysis indicates the critical role of the online platform in this international success story. Developed by PKA Wanabe, a member of the Emakina [...]
Emakina/Perform supports its customers end to end, from KPI workshops and web analytics vendor selection to technical implementation, report analysis, custom dashboarding and training. We have official partnerships with a selection of best of breed web analytics solutions. At Emakina/Perform, we enable you to make decisions based on knowledge rather than guesswork.
Emakina/Perform has experts in both Search Engine Optimisation (SEO) and Search Engine Advertising (SEA). Our services extend from technical SEO audits and implementation to multi-country SEA campaigns and management of complete Search Engine Marketing programs. We dedicate serious attention to link-building, and a key element in what we do is to teach your organisation these new skills.
Emakina / Perform supports its customers in maximising their conversions. To this end, we use techniques such as MultiVariate Testing, process optimisation, Funnel Tracking and optimisation of destination pages. Within the optimisation process, Emakina/Perform works closely with usability experts and designers across the Emakina Group.
Emakina/Perform has obtained excellent results with big brands such as Dela, Makro Cash & Carry Belgium, Unilever, Bekaert, CultuurNet and Thomas Cook. We have also proven invaluable to internet-only companies such as Colruyt's web shopping service, Collect&Go.