Cross-Media Database Driven Direct Marketing
Managed by Sammy Colson
- Campaign Management and Integration
- Design and Integration
- Supoprt and Advice
- Data Warehousing
Emakina/Direct delivers an exceptional brand experience at each point of direct interaction between your brand and your consumers. Our mission is to deliver the right message to each unique customer, at the right moment, through the right channel.
CRM and Direct Marketing, both online and offline, are tried and tested customer loyalty tools. While you enjoy the ease of optimising your customer relationship with totally personalised communication and built-in reliable measurement, there are areas you might be less familiar with such as the choice of platform, data warehousing, copywriting, design and interaction with other tools (CMS, ERP) to advanced tracking and reporting.
Our aim is simple: to maximise the potential of your prospective and actual customer relationships.
All this can only be achieved through the right channel. We build strategies based on analysis, clear KPI’s, return on marketing investment and customer centricity. To integrate these strategies, the Emakina/Direct team uses the most up to date tools and technologies for successful interactive marketing.
We bridge the gap between inbound and outbound communication by combining e-mail, mail, mobile, call centre and websites in direct marketing flows and campaigns. And we monitor the results closely against agreed business objectives so that we can continually improve and refine our processes.
Come to Emakina/Direct: It’s the only place where you’ll get the combination of offline and online solutions, where we take care of the complete development of direct marketing campaigns, including highlypersonalised e-mails, text messages, printed DM and even voicemail messages.
We partner with a number of national and international clients (including Electrabel GDF Suez, Pernod Ricard, Thomas Cook, Teleroute, Fortis and Solvay).Emakina/Direct manages the Benelux CRM Strategy for the electronics market leader, Samsung.)
Emakina’s partner Selligent invited Emakina’s digital strategist Michel Demoor to share his views on Inbox Marketing and Content Targeting, for their latest white paper. His article here below makes for some refreshing reading… And if you’re interested to read even more, we invite you to download the full Selligent white paper on Direct Marketing. […]
We never really think about awards when we launch another digital campaign for one of our clients. But when we suddenly hear that our work was (again) appreciated by a jury, somewhere around the world, we don’t particularly mind… This was the case of the Communicator Awards, one of the leading international awards programmes recognising big ideas […]
This week, global research firm Forrester launched its two yearly WCM report, titled “WCM for Digital Experiences”, presenting an in depth look at the 10 WCM vendors, identified as the “most significant providers in this field”. As a leading European agency, we are very pleased to see that our partners are doing so well! No surprises at […]
Springtime brings us Fred & Ginger’s new online platform, filled to the brim with colourful kids clothes and a newly added mum-friendly web shop. Every day a growing number of customers find their way to online shops and the new Fred & Ginger website is right on trend! The FNG group continues its cross-channel story when online […]
Emakina.FR reinforces its cross-channel communication by appointing Sammy Colson as Manager of Emakina/Direct – Emakina’s centre of excellence for the Direct Marketing. It is committed to building KPI analysis for customers in order to deploy and manage its databases during the entire consumer life cycle. This allows developing and rewarding consumer loyalty. Sammy Colson, 33, […]
The 50 Lawyers campaign developed by Emakina for Test-Achats/Test Aankoop wins an important price, once again. Emakina’s David Grünewald and Xavier Bouillon were welcomed in the Nest of the Best at the 8th Cuckoos, the competition for Best ‘Winning Direct Marketing Campaigns’, of the Belgian Direct Marketing Association. As winners of the B2C Cuckoo, they […]
Shoe retail chain Luxus will open the doors of two new shops on 26 February and 5 March. They have chosen Emakina/Media for the campaign on the opening. The result: a multi-support attack plan. The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all […]